GTCF manages millions of dollars for the benefit of the Pierce County community. To capture this visually, we developed a suite of geometric and isometric shapes that reflect the exacting precision and skill GTCF brings to the table. At the same time, GTCF’s work is done at human scale, so progress is often organic, slower paced, and a little messy. To reflect this, we also composed a suite of handcrafted collages made of found paper artifacts. The juxtaposition of the clean lines and torn edges creates a rich and expressive visual identity for an organization that is anything but one-dimensional.