logomark
Most people typically see farmland at street level from the seat of their car. But any farmer or rancher worth their salt can mentally visualize their land from an aerial perspective, so we created a logomark inspired by the shapes and patterns of agricultural land as seen from above. We want the ag community to view OAT the same way they view a tool in their belt: it’s dependable, true, and it gets the job done.
sowing the seeds
After developing the logo and supporting kit of parts, we helped OAT roll out their new brand across a variety of marketing materials including a digital newsletter framework, strategic plan, annual report, support for multiple fundraising campaigns, and a variety of fun swag items like bumper stickers, hats, tote bags, and even snot rags — an essential item for those working out in the field.
From providing us with a beautiful logo and brand, to brainstorming communications projects that are far more effective than we could have ever imagined, Rotator has our organization’s back. They are a small, nimble, and mighty team of visionaries, artists, and master communicators. We could not have been so successful building our organization from scratch during a pandemic without their smart and efficient work.
Nellie McAdams
Executive Director | Oregon Agricultural Trust
