Oregon's hometown:
your adventure starts here

Oregon City

Oregon's hometown:
your adventure starts here

Oregon City

overview

Oregon City, a lovely and historic town just south of Portland—known for being the end of the Oregon Trail—wanted to increase new visitor counts and overall awareness of what the city has to offer. We created a comprehensive tourism brand and campaign including a brand identity, interactive visitor guide, mural and window graphics, a website and social media campaigns, as well as swag giveaways, street banners, and rack cards. We continued to build out the tourism brand with their 175th Anniversary event and helped support other tourism needs throughout the following years.

strategy

The municipal elevator is a one of a kind “vertical street” that connects the downtown and uptown Oregon City. We chose to anchor the visitor’s experience to this central landmark where they can get an incredible look over the city. Elevator operators act as ambassador and concierge for visitors. Here they can pick up a Field Guide highlighting points of interest throughout the city. This guide prompts participants to explore the city and seek out specific destinations to earn an exclusive Oregon City pennant. Other fun elements we created included a rooftop seek and find, window graphics inside the observation deck that help orient visitors to their view. The added bonus of activity ideas on the website and social media enhance the engagement experience.

welcome to Oregon's hometown

your adventure starts here

In a fun and engaging adventure, visitors use their Field Guide to explore the city. As they gather stamps or crayon rubbings at various locations, they can earn a unique Oregon City pennant as a reward. This passport serves as both a guide to the city’s attractions and a promotional tool for local businesses.

grab your field guide and embrace your pioneering sprit

The team at Rotator has a unique ability to manifest ideas that authentically represent their client in meaningful ways. Their level of personal and professionalism exceeded my expectations in two major projects supporting two very different clients. In both projects, solutions were so exemplary each client extended the scope of work and continue to seek out Rotator for ongoing support. I never cease to be impressed with their commitment to excellence and dedication to expected outcomes.

summary

Oregon City has a rich history, impressive views, and plenty of small town personality to offer visitors from near and far. What it needed was a thread to tie it all together. Centered on the one-of-a-kind elevator tower experience and moving out into all of the delightful surprises to be found throughout the city, we built a brand ecosystem that showcases the many things to love about Oregon City.

Oregon City

Oregon City

overview

strategy

welcome to Oregon's hometown

your adventure starts here

grab your field guide and embrace your pioneering sprit

Lori Bell

summary

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