HAPTX
OUR ROLE
Brand Development
Guidelines
Website Design
Development and Deployment
REAL IMPACT FOR A VIRTUAL REALITY BRAND
A name change. A rebrand. A web presence. HaptX has a mission to take VR haptics technology to the level of real. Our goal was to give their brand and their web presence just as much impact. They want to reshape the way people interact with technology. We worked to reshape the way people respond to their message. With a visual identity that feels both leading edge and well-established, and a UX that communicates the revolution they’re leading, their brand feels more real than ever.
DEFINING THE CATEGORY OF HAPTIC TECHNOLOGY.
The full spectrum of touch includes tactile, force, vibration and thermal. These are the differentiating factors that HaptX brings to the VR industry that sets them apart from other companies. Most companies focus on the virtual world with a visual only solution or maybe one or two of the four elements. This is where Rotator started diving into each one of these categories to find how the HaptX technology handled them. From discovery to the final brand, we needed to capture this essence and provide a solution that the company could build on as well as fit nicely into the industry they wanted to help define.
CREATING SOMETHING FUTURISTIC WITHOUT LOSING THE HUMAN FACTOR.
HaptX technology is pretty intense so it would be easy to push this in a direction that most sci-fi movies tend to go. We needed to keep the human factor alive and strong so we made sure to also focus on what we called “The Organic Future”. This meant that our end result needed to feel like a living breathing entity but also encompass a modular feel that could lend to the strength of what the core of the company focus was.
