The full spectrum of touch includes tactile, force, vibration and thermal. These are the differentiating factors that HaptX brings to the VR industry that sets them apart from other companies. Most companies focus on the virtual world with a visual only solution or maybe one or two of the four elements. This is where Rotator started diving into each one of these categories to find how the HaptX technology handled them. From discovery to the final brand, we needed to capture this essence and provide a solution that the company could build on as well as fit nicely into the industry they wanted to help define.