Designing a thoughtful experience.
Annual International Conference
from Institute For Functional Medicine
Rethinking the conference booth
The Institute for Functional Medicine takes a holistic approach to health and wellness – we believed that their conference experience should go beyond brochures and poster boards to reflect their mission. Working with their team, we created a vibrant event identity and theme, essential assets and created a booth experience worth returning for. Wildly successful and exciting, this event was talked about for months within IFM’s staff and network of attendees.
Designing for a theme: Stress, Pain and Addiction.
INTERSECTING PANELS
IFM came to us with the theme of the connection of Stress, Pain and Addiction. We designed intersecting panels to mirror the convergence between these three topics. The panels also helped inform the rest of the designs and experiences. The hexagonal pattern reminds us of medicine and molecules, but without being overtly scientific.
CREATING A MEMORABLE BOOTH EXPERIENCE
What’s more stressful than a boring conference? Conference booths seem like they’re required to be rows of stale, boxed in tables under florescent lights. Not much help for learning about how to heal stress, pain and addiction.
We designed IFM’s large 42-foot square resource center to have four themed quadrants with differing activities in each. Thinking through the experience in each area, we designed them to embody IFM’s holistic view of medical treatment.
“Rotator helped transform our onsite conference environment into something that was rich in opportunities for fun, beauty, relaxation, and interactivity like never before. I couldn’t be more proud of the work they have created for us, or in their incredible collaborative process.”
KATIE STEPHENS, Marketing Manager
PIVOTING TO VIRTUAL DURING A PANDEMIC
After developing the entire asset set for an in-person event ROTATOR helped pivot to an online experience.
