We crafted a range of solutions from the main corporate site, to extranets, microsites, ad landing pages, apps, social networks, animated digital ads and video storytelling deliverables. We guided decisions being made around the world for internal and external client facing projects whether they were onscreen at events, in the office or public facing environments. How do you manage something so large when you are spread so thin? Our answer was to constantly refine and improve our solutions, processes and style guides through focused collaboration with business stakeholders, IT and our team to help guide UX and visual design regardless if it showed up in Australia or the Netherlands.
Now that doesn’t mean everything was perfect, all of the time — because we are all humans and part of our nature as passionate creators, or the demands of business constraints, sometimes get in the way of consistency. Knowing the balance between a strong brand thread and leaving room for innovation, and expansion into areas that could be the next great thing, is part of the journey.